The BeLeaf Buzz: July 2025

Originally sent to subscribers in July 2025. View the original email.

Welcome to The BeLeaf Buzz

Welcome to the eleventh issue of The BeLeaf Buzz, presented by BeLeaf Medical — your monthly source for cannabis industry insights, local stories, and company highlights. Stay connected as we present upcoming events, introduce our team, and share curated news relevant to our business.

We hope you had a safe and enjoyable Fourth of July weekend with family and friends. Up next on the summer festivities calendar is Oil Day on July 10—a cannabis holiday that celebrates concentrates like wax, shatter, and live resin. The date comes from “710” turned upside down, spelling “OIL,” and it’s a day dedicated to dabbing, appreciating extraction artistry, and celebrating the potency and purity of oil-based products.

Buzz-Worthy BeLeaf News

June 3, 2025 — SINSE Cannabis Champions Local Artists Through “Flew the Coop” Music Series
As part of its commitment to culture and community, SINSE proudly sponsored Flew the Coop Sessions, a live music event celebrating emerging Kansas City talent. The series uplifts diverse artists by creating space, building connection, and providing resource to help them thrive. Watch the session sponsored by SINSE on YouTube →

June 2025 — SWADE Celebrates Pride Across Missouri
From St. Louis to Kansas City, last month SWADE Cannabis showed up loud and proud for Pride 2025. As the Main Stage Sponsor at STL Pride and a parade sponsor at PriceKC—with our signature deli-style float in tow—our team marched, danced, and celebrated love, inclusion, and community. It was a vibrant reminder of the connections cannabis can help create.

SWADE Pride team

SWADE Pride parade float

Budtender Favorite

Brought to you by SWADE Cannabis Dispensary

Gene Marlotte

Spotlight: Gene Marlotte
“Ghost Train Haze Live Resin Cart. This is my #1 cart of all time for sativa divas and any pros looking for a good strong hit straight to the dome. Super funky, super terpinoleney, super unforgettable.”

Industry News

June 10, 2025 — May Marks Record Cannabis Sales in MO
Missouri’s cannabis market continues to show strength, with May sales reaching a record $132.81 million—the highest monthly total so far this year and a 7.41% increase over May 2024. The month also set new records for both Adult Use and combined sales. Read More →

June 10, 2025 — BeLeaf’s Mitch Meyers Leads Medical Cannabis Panel
MoCann Trade hosted a panel titled “Bringing Back the Medical in Marijuana,” where Meyers led a discussion on refocusing the industry on education, innovation, and community to restore Missouri’s medical cannabis roots. Read More →

More Stories:

Team Spotlight

Tait Russell

Tait Russell — Senior Compliance Manager
Tait brings over 18 years of experience from Charleville Vineyard and Microbrewery, where he most recently served as Director of Operations. In that role, he oversaw all aspects of winery and brewery operations, including product development, manufacturing, packaging, sales, distribution, and management of the St. Louis taproom. Tait joined BeLeaf Medical in May 2023 and now serves as Senior Compliance Manager. He is responsible for regulatory compliance across all licensed operations, collaborates closely with department heads on cross-functional initiatives, and manages communications with the Division of Cannabis Regulation (DCR).

Tait’s honorable quote mention: “No legacy is so rich as honesty.” — William Shakespeare

Cannabis 101

What Makes Missouri’s Cannabis Market Unique?

There’s a reason Missouri’s cannabis market caught the attention of the Wall Street Journal. With smart regulation and a strong local demand, the state’s program is emerging as one of the country’s strongest. Here are a few standout factors driving that momentum:

  • Limited licenses (approx. 400+/- issued including cultivation, manufacturing and dispensary) help maintain pricing power and keep margins stronger by limiting supply and avoiding oversaturation
  • Low taxes — just a 6% state sales tax plus a low 4% corporate tax rate, sidestepping the high-tax traps seen in other states like Colorado
  • Homegrown brands dominate sales charts
  • Cross-border demand continues to rise, as adult-use cannabis remains illegal in six neighboring states, including Kansas
  • High average item prices well above many coastal peers, suggesting a loyal consumer base willing to pay for quality
  • Veteran support is built into the framework, with cannabis tax revenue helping to fund services for MO veterans
  • Microbusiness licenses offer opportunities for disadvantaged entrepreneurs, supporting equitable participation in the industry
  • MoCann Trade, Missouri’s leading cannabis trade association, plays a vital role in shaping policy and promoting industry standards

MO Limited Licenses chart

Fun Fact: In its first full year of adult-use cannabis sales (Feb 2023-Feb 2024), Missouri pulled in more than $1.4 billion, outperforming Illinois on a per-capita basis, even though Illinois has over twice MO’s population.

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