The BeLeaf Buzz: September 2025

Originally sent to subscribers in September 2025. View the original email.

Welcome to The BeLeaf Buzz

Welcome to the thirteenth issue of The BeLeaf Buzz, presented by BeLeaf Medical — your monthly source for cannabis industry insights, local stories, and company highlights. Stay connected as we present upcoming events, introduce our team, and share curated news relevant to our business.

This month, members of our leadership team attended MJ Unpacked in St. Louis, with key takeaways to be shared in a future communication.

Buzz-Worthy BeLeaf News

Juicy Vapes by Sinse

August 12, 2025 — Product Spotlight: Juicy Vapes by Sinse
Sinse Cannabis has expanded into flavored distillate vapes with Juicy Vapes — rechargeable 1g vapes designed for portability, bold flavor, and a smooth finish. Available in five fruit-forward varieties, Juicy Vapes bring a fresh option to Missouri’s vape market. Read More →

August 31, 2025 — Podcast: Putting the Medical Back in Marijuana
BeLeaf’s Mitch Meyers and Sara Figueroa joined Greenway Audio Magazine to discuss how BeLeaf continues to champion medical cannabis in Missouri’s fast-growing market. Read More →

September 4-20, 2025 — Best of KC 2025 Nominations
Sinse and Swade are proud nominees in The Pitch’s Best of KC Awards, with categories including Best Concentrate, Best Flower, Best Preroll, and Best Dispensary. Special shoutout to Sunni, nominated for Best Budtender! Voting runs September 4–25. Cast Your Vote →

August 2025 — Brand Spotlight: Sinse Outperforms in August
August was a breakout month for Sinse Cannabis, with sales climbing to $5.6M (+16.5% MoM) and market share rising to 4.3%—far outpacing the overall market which grew just 0.43% last month. Our brand sold 300K+ units, jumped into the Top 5 for Vapor Pens with new carts, and solidified its spot as the #4 overall brand in Missouri. Big shoutout to our cultivation, production, and retail teams for making this success possible!

Budtender Favorites

Brought to you by SWADE Cannabis Dispensary

Chris Caro Arin McCandless

Spotlight: Chris Caro & Arin McCandless
Chris: “My favorite Sinse product is the Jungle Cookies Live Budder. It gives me a focused high that I love, accompanied by delicious cookie notes on the exhale.”

Arin: “Super Skunk is easily one of my go-to strains from Sinse. From the sweet pungent notes and old school classic skunk funk, taking a dab of this strain helps me relax and forget about all the stress of the day. With this strain, nothing is ever too serious.”

Industry News

August 4, 2025 — Missouri Cannabis Sales Near $3 Billion Amid Continued Growth
Missouri’s recreational cannabis market is on pace to top $3 billion in sales, underscoring strong consumer demand and signaling continued expansion opportunities across the state. Read More →

August 12, 2025 — Federal Cannabis Rescheduling Could Transform Industry
A potential shift of cannabis to Schedule III would ease tax burdens, improve banking access, and open doors for research — changes that could significantly strengthen operators’ bottom lines. Read More →

August 22, 2025 — What Federal Rescheduling Would Mean for Missouri’s Cannabis Market
Industry experts examine how federal rescheduling could impact Missouri specifically, from wholesale pricing and investment appeal to long-term growth prospects. Read More →

More Stories:

Team Spotlight

Becca Watkins

Becca Watkins — Director of Retail Operations (East)
Becca began her journey with BeLeaf in August 2021 as the Assistant General Manager of Swade’s Delmar location, later transitioning to General Manager at our Grove location. In January, she stepped into her current role as Director, overseeing multiple Swade locations across the St. Louis area, including Rolla and Eureka. She is responsible for driving operational excellence, developing strong teams, and ensuring a positive customer experience. With years of hands-on retail leadership, Becca brings a people-first approach that balances high performance with high morale.

Becca’s favorite quote: “If you’re the smartest person in the room, you’re in the wrong room.” — Marissa Mayer, Former Yahoo CEO

Cannabis 101

Evolving Retail Experiences in Cannabis

Cannabis retail is increasingly about experiences, not just transactions. In Missouri, Swade dispensaries have piloted lounge-style activations and Sinse has sponsored music festivals and cultural events, allowing consumers to engage with the brand beyond the sales counter. These experiential touchpoints mirror trends in food and beverage—where community and culture drive loyalty—and translate into stronger customer retention, higher basket sizes, and long-term brand equity for operators.

Fun Fact: At August’s Phantom Music Festival in Kansas City, Swade completed 50 on-site deliveries in a single day—a record that highlights growing demand for festival-based cannabis activations. Building on that success, our new branded trailer (pictured below) will make its official debut at Music at the Intersection this month, positioning Swade as a leader in experiential cannabis retail across Missouri’s live music scene.

Swade branded trailer

Upcoming Events

For investor inquiries or assistance, please contact our team at IR@beleafco.com.